As the wave of globalization continues to reshape world cultures, traditional customs, languages, and ways of life in many countries are gradually fading, while other regions are pushing their local cultures onto the international stage through commercialization. However, this commercialization is often criticized for distorting the authentic essence of culture. Should priority be given to preserving the purity of traditional culture, shielding it from external influences, or should we actively embrace the cultural fusion and commercial opportunities brought by globalization, thereby ensuring that culture survives and is revitalized in contemporary society? Please articulate your stance, providing specific reasons and examples to support your viewpoint.